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Hi all,

this is my first post on this research blog. As the name has suggested, it will be a blog that's filled with articles related to the topic I am doing, which is mainly the branding behind music or vice versa. I would like to think that they work both ways as either are forces to be reckoned with. Truth to be told, all things are needed to be marketed and branded in the world that we live in today.

Without further adieu, let's get things started.